We think there are three guiding principles to finding a good PR agency… good communication, good fit and good ideas.

We are entrepreneurs.

We understand what its like to launch, run and grow a business and we know that good communication can be the difference between its going well and INCREDIBLE!”.

(Your bottom line is our key metric…)

Our results speak for themselves. In the past year alone weve been responsible for over 5,000 articles in all major national newspapers, radio, blogs, trade and consumer publications in the UK and Italy.

We are a boutique technology and lifestyle PR agency with 20 years experience delivering game changing strategies to help entrepreneurs, challenger brands and established corporations to step up their marketing efforts and cut through industry noise with effective PR, events and social campaigns.

Some of our clients include

Creating buzz around a brand is the core of everything we do and we use a combination of tactics to achieve our goals

— Strategy
— Campaign design
— Original research
— Social media engagement
— Event design & Execution

— Branding & Rebranding
— Media Relations
— Influencer Relations
— Creative, one off concepts
— Virtual CMO services

We create buzz. We raise profiles. We’re game changers who value terrifying creative genius, Bust-The-Door-Down-Innovation, sink or swim enthusiasm and being unstoppable.

Amanda Lorenzani
Founder & Managing Director

Amanda has worked in communications for twenty years. From the first dot com bubble through to the current crypto frenzy, she has helped household names and challenger brands to position themselves and create buzz among their key markets.

She was the founder of Girl Geek Dinners in Italy, an event that grew to help connect over 5,000 women working in the tech sector. She also founded, grew and sold the ecommerce startup Fox & Rose, nominated two years in a row as online lingerie retail of the year in the UK.

A keen organiser of events, she organised TechCrunch Italy for two years running in Rome, which became the most important event for startups in the country and the first time TechCrunch ran a large international event outside of the US.

Amanda lives in Brighton with her husband and two boys, and is forever training for her first marathon.

Jennifer Roberts

Jen has a wealth of PR and events experience. A talented writer and creative mind, she is also the Founder and Chief of Society of the Golden Slippers; the circle of music industry insiders and fans behind London’s best intimate, candlelit live music shows at Blacks Club, Groucho Club, Soho House and the Royal Albert Hall, featured in the TOP 5 of Time Out’s ‘101 best things to do in London’.

Jen’s areas of interest include Blockchain, Cryptocurrencies, fintech and the wider cultural and social implications of startups.

Nicola Jones

A seasoned professional in the organisation of everything, Nicola’s experience ranges from the coordination of weddings and corporate events to intimate meetings and sourcing suppliers. With a background in marketing, events and PR, Nicola is a true creative mind and her attention to detail and ability to mobilize a team is second to none. A mum to three, she is also a proficient juggler of multiple activities.

Katie Mcilvenny
Account Executive

Katie is a communications maven and PR powerhouse. A graduate of Brighton University in Literature, her passion for copywriting, digital marketing and creative content are impressive. A lover of all things music and arts she looks for unexpected ways to create buzz for clients.

Rose O’Callaghan
Account Executive

A creative problem solver and team player who thrives in a collaborative and dynamic environment. Rose’s ability to pick up the phone and charm the most challenging of people is second to none (she’s Irish, it’s in the genes). Relationship building and ideas generation are her forte thanks to a deep understanding of brands, platforms and strategies. She is confident, tactful, possesses a persuasive manner along with great business sense and has the ability to work to budgets and strict deadlines – which we love.

Adriana Rava

Since 2011, Adriana has been heading up the PR and media relations for our Italian clients in Milan. Unrivalled relationships with the Italian business, consumer and national press and an uncanny ability to predict what the headlines will be (and how our clients can get mentioned in them) she has an envious black book of contacts and she isn’t afraid to use it. Travel and food are her other passions, along with a love of film and art.

Dan Heston-Smith
Head of Operations

Dan looks after all things logistics at The Good PR Agency and technology is his passion. He’s our go-to guy for basically everything and anything we can convince him to do. He rarely says no.